House style is the rules concerning the consistency of the spellings and typography of the publications.

layout designs: small articles on every page/lots of images/visuals. articles boxed off with background colours to separate the writing from the background colours to separate it from the page.

Colours/accent colours: blue is used mostly in the head and makes the title stand out. Red accents. Red/White/Blue are used to represent the British flag. Their are some uses of yellow and gold.

Fonts: the font is a corpid type face-sans serif, it is modern, fresh and easily readable.

Language/Mode of address:Generally informal for example the paper uses puns like “son-sie” in the caption of the story about prince harry. the puns shows it is informal, playful and gives off a friendly feel.

what does ipso stand for? what does it do?

IPSO stands for Independent Press Standards Organisation. IPSO is able to consider concerns about editorial content in newspapers and magazines, and about the conduct of journalists. IPSO handles complaints, and conducts its own investigations into editorial standards and compliance.

when was it launched?

The Independent Press Standards Organisation ( IPSO) was launched on Monday 8 September 2014.

5 newspapers that ipso regualates?

five examples of newspapers IPSO regulates are; Daily Mail (Associated Newspapers Limited), Metro (Associated Newspapers Limited), Metro Scotland (Associated Newspapers Limited), Metro.co.uk (Associated Newspapers Limited), Sunday Mail (Reach PLC)

what regulator did it replace? what provoked the end of the previous regulator?

IPSO replaced PCC, this was provoked because their were many complaints on the Press Complaints Commission organisations lack of actions when the news of the world hacking scandal was happening. the complaints were also from MP’s and the previous prime minister David Cameron, because of this they called for a new replacement regulatory system to replace PCC by july 2011.

what are ipso’s main roles?

IPSO’s main roles are to regulate and set rules for newspaper and magazine companies who publish anything to the public.

what is the editors code of practice? what is it supposed to do?

The editors code of practice is a regulatory system that newspapers voluntarily sign to if they sign up to a regulator. when the newspaper companies sign up they must follow the rules the regulators set other wise they will be punished accordingly. Sometimes the punishment will be to write a public apology.

What are the main areas that the code covers?

The main areas IPSO covers are Accuracy, Privacy, Harassment, Intrusion into grief or shock, Reporting Suicide, Children, Children in sex cases, Hospitals, Reporting of Crime, Clandestine devices and subterfuge, Victims of sexual assault, Discrimination, Financial journalism, Confidential sources, Witness payments in criminal trials and Payment to criminals.

Masthead: The masthead of the Metro is done the way it has been done to stand out to people. in this issue the paper does not have its normal background as the news paper is focusing on football but normally it would have a blue background. the combination of the background blue with the white writing and the red ‘free’ sign at the top left corner also shows some patriotism towards England.

‘Puffs’ or ‘blurbs’: The ‘Puff’/’blurb’ of the Metro gives an idea of what they are showing about the football to the audience it helps attract readers as not everyone would like to read the other stories.

Slogan: The slogan of the Metro is ‘the worlds most popular free newspaper’ this is a bold claim but it makes people think the Metro is important.

Lead story: The lead story of The Metro is the ‘BAKER CHIMP TWEET SHAME’ the lead story would include the headline, the subhead, the byline and the stand first. it is important because it usually covers the most important and pressing matters that is happening at the time. The story would be chosen because it is about elite people, the new royal baby, racism and celebrities doing shocking racist things.

Headlines: The headlines for the paper is ‘ BAKER CHIMP TWEET SHAME ‘ the headlines make the lead story pop out to the reader. It is done like this so the reader looks at the story first. They look at the story first because the writing almost covers the page, not allowing any other story to be shown.

Sub-heads: the sub-head gives a brief definition about the main story this is attracts the readers closer to the story because it explains it a little but still leaves gaps of information, this makes the reader get more intrigued.

The title of the page is Guilty Pleasures it is written in a neon style it is written like this as it looks glamorous. The background is purple to represent a naughty, luxury feel and the pink background represents a cheeky feel. It has been titled Guilty Pleasures because the meaning of the phrase means something we enjoy that we shouldn’t. This relates to the page because its about information we dont need to know about but we want to.

The lead story has a drop capital attracting the audience to the beginning of the story making the reader want to read more to find out what he fuss is about with the story.

The Metro used the main story of the page to advertise the VOGUE magazine. They did this by adding part of an interview of what the main story is about and then stopped it part way through so the readers want to continue to read the article but will have to buy the magazine. the story interested the media by focusing on a life style on someone people are interested about. The Metro used the types of things people are interested in; money and fashion. This gains the readers attention even more towards the main story. The story focuses on fashion mainly Maya Jama’s fashion as it is bright and attractive. The story also focuses on Stormzy and Maya Jama’s lifestyle and how they lable themselves as “couple goals”. It would also attract readers to the story because its about how they are rich and their lifestyle is very glamorous.

Some stories use play of words or names to interest the readers and attract them to read the story. The metro did this with the story about the Starbucks cup that was left on set during production of an episode of Game of Thrones. They do this by changing the latin phrase “Mea Culpa” which translated to english is “my fault” and turning it into “Mea Cuppa” which means “my cuppa” my cup of tea. This makes the reader want to understand why the newspaper has used this play of words leading them to read more on the story.

The Metro include this page daily because it attracts a younger audience and it is easy to read quickly while your on the train.

The metro includes 40%+ in advertising. the advertising is important to the metro because it is where the income comes from. the metro advertises; food, phones, contracts, furniture, banks, films, lotteries, shops, shows, cars, magazines, marathons, betting/gambling, vapes, holidays, technology, businesses, coins, small businesses, metro advertising, rugby and football. The Metro advertises; Carphone Warehouse, waitrose, EE, McDonalds, Vodaphone, DFS, TSB, CO OP, LOTTO, Currys PC World, SUSUKI, HUAWEI, Three UK, KFC, sharps, Ladbrokes, very, K.Furniture company, CORAL, Channel 4, Heinken Champions Cup and SPORTSWORLD. These products link to the audience through their interests and needs, the furniture brands would link to the younger readers as they could be in the process of getting a new house. The technology brands would also link to the younger readers as they would want to find out about the newest piece of technology for example a phone and decide if they would want to replace their old phone. with some of the articles and adverts there are subtle links like when the next football match is advertised as matchzone ladbrookes is advertised under it because Ladbrookes make bets on sporting events.

Advertorials:

Advertorials are found in almost every news paper especially the free newspapers as it is another source of income for the news papers as it counts as an advert, just a very subtle advert. Advertorials are adverts that give details such as price, stats, and more about a specific product in the style of an article. Advertorials are good because they draw readers in closer to the product.

above is an advert from the metro

the metro consists of hard news, soft news, celebrity, lifestyle/fashion/health, sports and adverts.

I predict the hard news content would be 10% the soft news will be 20% the celebrity news will be 25% the Lifestyle/ Fashion/Health will be 10% the sport will be 15% and the adverts will be 20%.

The Metro is a successful tabloid news paper that circulates by about 1.895 million.

The demographic target audience for The Metro is defined as an ABC1 adult aged 18-44 who live in city areas. They are tech obsessed who use the online world to fill their boredom and keep them going through out the day. they are connected with their friends online and are always talking about their life, work, love, hobbies and just gossip in general. They use media they have seen to spark communications. they also would have a lot of disposable income

The psycho graphic audience for the metro want to be on their A game all the time for work. They would like to improve their own personal image. The target audience enjoy going out at night just to have a drink. The audience have work as their biggest use of their time but they also socialise a lot and like to make the best of any situation.

Most of the readers get the paper and read it in the early morning on their way to work on the tube, bus or train.

Each day 764108 copies are distributed in Norwich, Peterborough, Cambridge, Ipswich, Milton Keynes, Luton, Stanstead, Colchester, Oxford, Enfield, Islington, Hammersmith, London, Lewisham, Bromley, Canterbury, Maidstone, Dover, Southampton, Haywards Heath, Burgess Hill and Portsmouth.

The metro is a regional newspaper. It is published on a daily. It is a free paper. It is printed in a tabloid layout. It mainly contains soft news but also contains some hard news. It posts a lot of lifestyle content such as gardening, fashion and more. This is because it creates good environment for advertising. You can get a hold of the Metro at the tube train and bus hubs. You can also get it at hospitals. I have read it and i believe it was informative for soft news such as sports but vague when it comes to political.

Ivleva v Metro

Who complained about who?

Marina Ivleva complained to the Independent Press Standards Organisation about The Metro breaching clause 1, 3, 10 and 12 of the editors code of practice in a story about her that was published on 2 December 2014.

The complaints were:

Clause 1 accuracy: The paper described her as Ukrainian and she said she had £300,000 of assets.

Clause 3 and 10 Privacy, Clandestine devices and subterfuge: A photo had been stolen from her PC or loft had been used

Clause 12 Discrimination: Describing her as Ukrainian when she saw her self as Russian.

In the end the result was, IPSO did not uphold the decision. It was rejected because she had a Ukrainian passport. the photos were supplied by the husband. the paper offered to change the article about her being Ukrainian to her being Ukrainian and Russian.

Armstrong v Metro

Who complained about who?

Paul Armstrong complained to the Independent Press Standards Organisation on behalf of James Armstrong about The Metro breaching clause 1, 3, 4 and 5 of the editors code of practice in a story about his brothers daughter that was published on 21 January 2015.

The complaints were:

Clause 1 Accuracy: Not all information about Ellie’s treatment was accurate.

Clause 3 Privacy: information was taken from family social media including the dead girl only 14 years old.

Clause 4 Harassment: the family were grieving and wanted privacy – yet they had lots of phone calls. they did not give concent to the story and it would be distressing.

Clause 5 Intrusion into grief or shock: journalists harrased the family to cover the story.

the judgement was not upheld because the paper saw it was already public. they offered to write a public apology and a private apology letter to the family.