The Metro is a successful tabloid news paper that circulates by about 1.895 million.
The demographic target audience for The Metro is defined as an ABC1 adult aged 18-44 who live in city areas. They are tech obsessed who use the online world to fill their boredom and keep them going through out the day. they are connected with their friends online and are always talking about their life, work, love, hobbies and just gossip in general. They use media they have seen to spark communications. they also would have a lot of disposable income
The psycho graphic audience for the metro want to be on their A game all the time for work. They would like to improve their own personal image. The target audience enjoy going out at night just to have a drink. The audience have work as their biggest use of their time but they also socialise a lot and like to make the best of any situation.
Most of the readers get the paper and read it in the early morning on their way to work on the tube, bus or train.
Each day 764108 copies are distributed in Norwich, Peterborough, Cambridge, Ipswich, Milton Keynes, Luton, Stanstead, Colchester, Oxford, Enfield, Islington, Hammersmith, London, Lewisham, Bromley, Canterbury, Maidstone, Dover, Southampton, Haywards Heath, Burgess Hill and Portsmouth.
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