Metro Advertising

The metro includes 40%+ in advertising. the advertising is important to the metro because it is where the income comes from. the metro advertises; food, phones, contracts, furniture, banks, films, lotteries, shops, shows, cars, magazines, marathons, betting/gambling, vapes, holidays, technology, businesses, coins, small businesses, metro advertising, rugby and football. The Metro advertises; Carphone Warehouse, waitrose, EE, McDonalds, Vodaphone, DFS, TSB, CO OP, LOTTO, Currys PC World, SUSUKI, HUAWEI, Three UK, KFC, sharps, Ladbrokes, very, K.Furniture company, CORAL, Channel 4, Heinken Champions Cup and SPORTSWORLD. These products link to the audience through their interests and needs, the furniture brands would link to the younger readers as they could be in the process of getting a new house. The technology brands would also link to the younger readers as they would want to find out about the newest piece of technology for example a phone and decide if they would want to replace their old phone. with some of the articles and adverts there are subtle links like when the next football match is advertised as matchzone ladbrookes is advertised under it because Ladbrookes make bets on sporting events.

Advertorials:

Advertorials are found in almost every news paper especially the free newspapers as it is another source of income for the news papers as it counts as an advert, just a very subtle advert. Advertorials are adverts that give details such as price, stats, and more about a specific product in the style of an article. Advertorials are good because they draw readers in closer to the product.

above is an advert from the metro